Whilst researching into brands for the new brief which I have previously mentioned I started to look at Tiffany & co.
Famous for their little blue box when you closely analyse their advertising you can tell that they have invested a lot of money into creating this image for themselves. An image of romance and perfection all fronted by a little blue box.
Personally I love this iconic image that represents them and if I see that certain shade of blue I automatically think of this brand.
As I have mentioned for this new brief I have to look at brands and their advertisements. Whilst shopping at the Trafford Centre I decided that it would be a good idea to get some primary research, so I went into the Guess? shop and asked if it would be OK for me to take a few pictures; I wanted to show the layout and the pictures used around the shop. To my luck the boss of the shop was in that day and she kindly offered to put together a bag of goodies.
What she included in the bag was: leaflets and cards advertising their accessories, one type of packaging that they use, a form that they use, printouts of their marketing and features in magazines, a catalogue showing their products, examples of their carrier bags and what i think is the best part of it all an A3 size booklet showing the pictures from the advertising shoots that they have done with Ellen Von Unwerth.
It may sound a bit sad but I was so excited when I received this and it actually made my day.
After handing in the previous unit of my course last Monday morning, we launched the new brief. When I first read through the brief and tried to process the fact that we are starting from scratch, again, I was actually liking the sound of it.
During this brief we will be looking at another area of the fashion industry which is Advertising.
The first thing that I am doing is researching in to different brands and there advertising methods.
Finally I can add the finishing touch to my accessory. In my original design I was going to sew beads around the edge of the couching but I adapted it and decided that I would just sew a bead in the middle of the couching as it would have made the edges to heavy and they wouldn't keep there shape.
The next part to making my accessory that I have been talking about in countless post now is the crocheting. I added chains of crocheting shaped like a chosen shape from my observational drawings to the outside side of my shoe.
Now I can cover the final exposed part of my shoe, the heel. I used my final compulsory zip and covered the heel by wrapping it around. I really like this part of the design and think that it has a very beautiful effect.
Finally I can tidy up the bottom of my shoe. I ripped the bottom off the other shoe (which is looking like and experimental mess by now) and traced around it to get a cardboard piece that I can cover in fabric just like on the inside. Then I couched the zip teeth onto the bottom.
Carrying on with my accessory from my previous posts I can now add the second of my compulsory zips (the other was one on the inside). But this time I think that they have a slightly higher impact than the other one.
On my original design the zip was straight around the edge but turned out to be a slight problem, as I couldn't lay it flat so I decided to twist it.
Maybe this was serendipity, well I think it looks better anyway.
Right, I have got my design, I have got my shoes and I have got my techniques; so where do I start?
I put my £2 pair of heels from Matalan on the table in front of me, and I decide; I will start from the inside, so I rip the insole out of the spare shoe and cut a piece of fabric that is big enough to cover it and hook round the side. Then I appliqué my design onto the fabric and glue it to the insole making sure it is the correct way as it is going into the opposite shoe.