Monday, 28 March 2011
Monday, 21 March 2011
- Age Discrimination
- Social Class
- Size Discrimination
- Sexual Orientation
Saturday, 19 March 2011
Wednesday, 16 March 2011
For this brief I have been asked to research into brand identities that would help to influence my final outcome, either packaging or an accessory. When I first read the brief I was excited as this is a vital part of the industry but excited to see what I would be able to create.
The first task that I was asked to do was research into a number of brands and their identities. I looked at; Guess, Celine, Tiffany and Co, Pandora, Marc Jacobs, Juicy Couture, Mars, Highland Spring, Casio and HP. Out of all these brands the ones that have inspired me the most were Marc Jacobs and Celine. Marc Jacobs inspired me with his youthful, simple advert designs and the elegance of the Celine brand inspired me. The brands that inspired me the least were Casio and HP. Casio didn’t inspire me because I thought that the brand didn’t really have anything special and the HP advert was too busy for me. The Tiffany and Pandora brands have some similar properties such as the use of colour association. Whereas the Marc Jacobs brand isn’t just associated with one colour.
Next we were asked to create a 250 word written piece comparing and contrasting two brand identities. I chose Guess and Juicy Couture. I chose these two brands as I feel that even though they appear to be different there are some similarities such as how both brands use the idea of creating a sexy image to sell their products.
Then we were asked to experiment with different techniques and media to achieve different messages. I did this by recreating the brand adverts to appeal to different audiences using the appropriate media to do this. From doing this I learned how to communicate certain messages through the media that I used and through how the adverts layout. This task particularly helped me with the final outcome by becoming more aware of how to convey a message through the advert.
Next we had to decide whether we were going to make packaging or an advert; I decided on an advert as I feel that I have learned the most about this and I was inspired by the adverts by Celine and Marc Jacobs. Once we had decided we had to design four adverts showing development. I feel that my designs show clear development and show my train of thought and my target customer. I am pleased with the designs and feel that I have been able to convey my idea well through these.
After I had designed my advert I created it, I did this by firstly doing a photo shoot to get my picture then I edited this on the computer so that it fitted my design and appealed to my target audience.
Finally we had to pitch our advert or packaging to the group; beforehand I felt quite nervous about how we were going to have to present it, but when I was there I felt prepared and ready to pitch it. I feel as though it went well and I had completed my work in enough depth that I could explain it properly. Having this before the deadline helped me with my time management as I have a couple of days to finish of any little bits that I have left to do.
During this unit I feel that I have progressed in the advertising area of the fashion industry, also I feel that I have improved my analysis skills this is because I am able to critically analyse the messages that brands are portraying. The thing that I have improved the most during this brief is my editing skills but I still feel that these can be improved.
Juicy couture and Guess? are two major brands who’s advertisements are shown to us in our everyday lives; whether it be in magazines, on the television or worn by our favourite celebrities as brands they are pushed to the forefront of our lives.
Established in 1996 the Juicy Couture phenomenon was started by co-designers Pamela and Gela. Their original plan was to make sexy basics for their friends but their designs were so popular that they have now become one of the top designer brands on our high street today.
Established in 1981 the Guess? brand begun as a Californian jeans company. With the brand creating a new market for designer denim after the surge in the 70’s was over. With their success as a denim brand being so great the brand expanded into a full label and is now at the forefront of our high street.
Both brands work around the idea of creating a sexy look for their brand, with Guess? it is more about the cut of their clothing and their iconic advertising campaigns, whereas with Juicy Couture it is also about the clothing but instead of the cut of the clothing I believe that it is the way that the garments are worn. Another comparison between these two brands is that they are both American brands and I think that elements of this come through in their advertising through the style of the models and the slogans that they sometimes use.
Both brands also differ in many ways. Juicy Couture is sold in department stores such as Selfridges as well as in its own outlets, whereas with Guess? it is sold in it’s own outlets but not in Selfridges. Another way difference is that Juicy Couture uses very girly colours and poses in its advertising, such as hot pink which they are famous for; Guess? uses very promiscuous poses and usually just a monochrome colour scheme making both brands differ greatly in advertising styles.
Both brands have a wide range of products from clothing to perfume to handbags to shoes. But some elements are very different, for example the perfume bottles from Juicy Couture are more youthful and decorated whereas the perfume bottles from Guess? are designed with simple lines and are more elegant in appearance.
No matter how many comparisons or differences that these two brands have both of them offer a lifestyle to their customer that they are buying into, I believe that this is the most effective element of advertising yet it is the one element that remains constant. All brands offer a lifestyle through their visual language. For the brand Juicy Couture this is a girly, rebellious lifestyle and for the brand Guess? this is a very sexual, image conscious, leadership lifestyle. I feel that brands create a lifestyle that is unattainable in our everyday lives and that buying that ne branded item makes the individual feel that they are achieving the lifestyle they long for.
Monday, 14 March 2011
Recently we have seen the images and listened to the clips of the anti-semitic rant of John Galliano. Following these allegations he has been suspended and then fired from the Dior fashion house and is now awaiting trail. All this because of his 'racist' comments on a night out.
Sunday, 13 March 2011
Wednesday, 9 March 2011
Thursday, 3 March 2011
- Aged 20-25.
- To work she wears sophisticated, classy clothes.
- In her everyday life she dresses very fashionably with her own individual twist.
- To go out she wears clothes that show off her figure well but stay classy.
- Overall her look is elegant.
- She has a successful job in the business industry.
- She socialises in restaurants and bars with her friends and close family members.
- She doesn't have children yet but plans to have them in the close future.
- She lives in a busy city in England but she travels sometimes with her job.
- She lives in an apartment.
- Her music tastes tend to follow the charts and she doesn't just follow one type of music.
- She eats well and very rarely has takeaways. She looks after her body keeping herself healthy.
- She mainly drinks coffee or water, and sometimes drinks wine with a meal or on a night out.
- She drives a practical convertible such as a BMW or an Audi.
- When she rewards herself with a holiday she will go on a beach holiday to somewhere hot such as the Bahamas or Dubai.
- She is in a committed relationship but is not yet married.
- She hasn't got much time outside of work but enjoys visiting the gym and watching movies.