For our current brief we have been given a product, that I told you about previously, to either create an advert or packaging for. Before I do this I need to create a customer profile so I know who I am aiming it at.
My Customer Profile is:
- Aged 20-25.
- To work she wears sophisticated, classy clothes.
- In her everyday life she dresses very fashionably with her own individual twist.
- To go out she wears clothes that show off her figure well but stay classy.
- Overall her look is elegant.
- She has a successful job in the business industry.
- She socialises in restaurants and bars with her friends and close family members.
- She doesn't have children yet but plans to have them in the close future.
- She lives in a busy city in England but she travels sometimes with her job.
- She lives in an apartment.
- Her music tastes tend to follow the charts and she doesn't just follow one type of music.
- She eats well and very rarely has takeaways. She looks after her body keeping herself healthy.
- She mainly drinks coffee or water, and sometimes drinks wine with a meal or on a night out.
- She drives a practical convertible such as a BMW or an Audi.
- When she rewards herself with a holiday she will go on a beach holiday to somewhere hot such as the Bahamas or Dubai.
- She is in a committed relationship but is not yet married.
- She hasn't got much time outside of work but enjoys visiting the gym and watching movies.